tru. perfect basics is an Istanbul-based - ethical and eco-minded- clothing brand, founded in 2009, specializing in timeless wardrobe essentials.

tru. creates ‘day-to-night’ elevated basics using high quality custom-made fabrics, focusing on body proportions and measurements, maintaining an ethical and ecological production process, believing that basics are not just modest wardrobe staples, but also are timeless high-fashion essentials both for women and men.

tru.’s basics collection consists of t-shirts, ecologically sustainable luxurious Italian cashmere-merino yarn knitwear, sweatshirts, sweatpants, dresses, skirts, pants, and leggings, all made with love in Istanbul. 

tru. offers two collections per year; however, 70-80% of the collection consists of signature styles & shapes that carry-over from seasons to seasons, making them available to be purchased throughout years, maintaining the same quality and fits, knowing the importance of the core basics to one’s wardrobe. Because good quality basics never get out of style!